Identity development & design for a local personal training service.
Independent.
The Trifactor Fitness rebrand was developed from the concept of constant forward progression, and the idea that hard work always pays off. Trifactor is, above all else, a success story - people working hard and then reaping the rewards. I wanted to convey this through an identity that suggests motion, and that makes members feel powerful, strong, and determined when they see and wear it.